Unlike the slushy toss on Glee, the last few days have felt like a very personal and poetic sprinkle of delicate sparkles showering my family.
When they met as competing percussionists in high level drum corps years ago, she walked up to him and said, “So, YOU are the one?” And he replied, “I am.” And this was about who was the stronger musician. Not love. Not a lifetime together. Not even who looked cuter in drum corps fashion.
For those who don’t know drum corps, this is hard work, and the best of the best survive. Long days in city after city, sleeping on strange floors while supported by parents and past Corps alum.. in charter buses that drive through the night before the next heated competition to start all over again. The Madison Scouts, Phantom Regiment, Carolina Crown, etc……. it is a fraternity/sorority family of sorts who live, eat, share their lives, compete and travel all over the nation as a family away from home. And once in, you are in the inner circle of a long-standing tradition of loyalty and prestige.
Candidly, this isn’t for the meek. You must be tough, strong, confident and talented beyond compare. (so no, my three weeks of violin in fifth grade wouldn’t have made the cut. 🙂
Now, let me remind you, I am not from a less than high achieving family so for my youngest brother to fall in love with a strong, smart, empowered, independent, talented musician who could take him on both intellectually and musically is not an easy feat. But damn, she has done far more…she won over his heart in addition to exceeding the big sister check-box.
Last Saturday, in front of 8000+ people at the last drum corps competition of their careers, my youngest brother didn’t miss the opportunity to take this strong woman and rock her heart to the core with a bold, romantic, stunning proposal. Live, on camera, and with hidden microphone, his words, “This is Alyssa, and she is mine. And tonight, this is for real.”*
Within 24 hours, the social media was moving the marketing communications needle to VIRAL and quickly. The power of social media in fact swarmed them……and has been growing for days. This morning early, one of the many You Tube videos alone was over 56K+. This doesn’t include Instagram, Twitter, Facebook and LinkedIn, all of whom have also felt the impact of this incredibly powerful statement of love, risk and belief in a soul mate.
For me, this is an internal catch between proud big sister and rock star marketing case study! Even as a mom with a 14-year-old, I am terrified of the dark side of social media I know far better than most, but these moments when something so wonderful and loving happens, makes me rethink the WHY of smart brand building, the power of love, the power of people wanting to touch one another, even strangers.
Zachary doesn’t know 50K+ people. And while Alyssa is a wonderful sister-to-be, I suspect she too doesn’t know those over 55K+ people. So why?
Because love touches us. Even those of us still looking and wanting more, are captured by the essence of what can be. And those naysayers well, they too are entitled to their opinion. The best part of this as a case study is that it proves what the best social media marketers already know….never delete a negative. Respond, Fix and/or Refute. A brand ambassador or supporter, more than not, will swoop in to save the brand before the Company (or in this case), Zachary. And they did here too! Fantastic.
When I was initially diagnosed, I was stunned at the power of a simple blog or Facebook post. I too felt the touch. Strangers, old friends, extended family……wanted to reach me personally/many privately, and tell me their own intimate stories so I wouldn’t feel alone. And it worked. Keeps validating we are indeed here to show reflections of the Divine within us!
I teach the dark side of consumerism, but wow- next class, they get a whole new real life experience happening at this very moment. And it isn’t dark in the least. 🙂
We are all blessed to be a part of love spreading its wings far beyond just Zachary and Alyssa. The light of love and kindness surrounds all of us willing to embrace with an open heart.
White lights to each of you touched with the below real life social media love story,
Proposal only (57K+ today):
Full show: (27K+ today):