murphyormel

wacky reflections from a nutcracker wannabe

Month: November, 2015

An ode to simplicity, compliments of our pioneering Pilgrims…

A pilgrimage is a journey. Risk, devotion, loss, prayer, focus, faith, family, truth and fear.

And while a gluttonous adventure of food, football and fun is indeed to be had this week, we must embrace and appreciate sacrifice of those early pioneers whose pilgrimage affords today’s tiny delights.

An ode is intended to be sung. I would recommend the following tiny delights of gratitude are melodically embraced on thanksgiving eve to the classic, Jim Neighbors’, “Go tell it on the mountain”…
(ideally just after the reflection, and as Uncle Earl is sharpening the carving knives.)

Finding grace and gratitude in simple things:

  • The Butterball people
  • Dr. Seuss
  • People’s annual issue of the Sexiest Man Alive
  • White twinkle lights
  • Reality television that turns everyday folks into front page tabloid fodder and/or a millionaire
  • A Presidential front runner with a signature swoop and campaign slogan that should read, “Drump (on) Power.”
  • Peanut butter and protein shakes
  • Modigliani
  • Competitive sporting events bringing millions of people together, each simultaneously focused on peace, admiration and contagious energy.
  • Neighbors who not only embrace, but also glitter their lawn with a Home Depot warehouse full of holiday cheer and plastic artwork (stealing a selfie once they head to bed makes for a fun online post)
  • Ice skating while holding hands and giggling under a twinkling moon on a cold winter night
  • Free speech and equal pay (oops- $.79 to the $1.00 isn’t equal)
  • The ballet
  • My cozy Tempur-pedic, plush and inviting, with it’s crisp white Westin-like duvet and down pillows
  • Glitter and Swarovski crystals
  • Erasers and spell check
  • Maraschino cherries
  • Hand-written notes
  • A lavender or lemongrass-scented bubble bath
  • Gerberas or tulips that arrive at your front door for no reason
  • The beautiful (and oh yeah, talented) Canadian Tenors
  • A Coach Swagger handbag
  • My signature red lipstick, sassy boots and a little black dress
  • Technology that keeps friends and family close, across a country, across an ocean

And obviously a more serious thank you to our pioneering founders…..the evolution to high end toilet paper, dental hygiene and wet wipes. 

Come from a place of peace. Act with grace. Get your ode on, and thank a pilgrim this Thanksgiving.

Mel

  

we are all students.

through my lens as instructor…a personal teaching statement.

Fresh out of graduate school and only five years into the beginning of a rock-star career in marketing communications and management, I felt the itch to be in front of the students rather than one with the students. As such, I started substitute teaching part-time at the local college and found a great high from not only leading a class, but also encouraging discussion, debate, thoughtfulness, and insight from varying age, ethnicity, gender and work lifestyle.

In those first few semesters, I was likely prepping far more than the students themselves, as I was terrified they would ask questions I couldn’t answer; thereby, feeling the need to know everything to prove myself. Eventually; however, I learned that not every instructor does know everything, nor is there magic in that which we do know. Humility comes from a student explaining a new way to look at an idea, questioning a test answer, or politely finding discrepancy in the text.

Today, over 25 years into a marketing, sales and communications career, that itch has not faded, it has blossomed. No longer do I lead a class, I am also a student. I learn from each new group of students; sometimes those who fly through with an A, and absolutely from those who work hard to capture a C. They each teach one another, and I am a guide along their journey of knowledge. One amazing and inspiring discipline, one branch on the tree, one sign on their road.

And while prep is still critical, my own confidence in my craft, coupled with years of global and domestic marketing and management experience, has enabled me to demonstrate variations in textbook language and outside-the-classroom application. I can spot a challenging definition and translate. I can carefully define tactics to support strategy. And with years of experience, I can see strategy and tactics as two very different, but critical ways of thinking.

The application of marketing must engage the student, meaning products/services they understand and/or frequent, so, together, we find the marketing appeal, objective, strategy and tactics to facilitate discussion and student interest.

My career outside the classroom has been one of privilege. I have over 20 years experience- both Business-to-Business (B2B) and Business-to-Consumer (B2C) – marketing communications, community outreach, public speaking, crisis communication and sales strategy, both domestic and international.  I have additionally held a number of local community Board roles, including president for the local American Marketing Association (AMA) and Administrative Champion to a starter Toastmaster’s International club for a 1500 colleague-based hospital. No class misses a hint of my background. Each are touched by examples from my wide range of healthcare and consumer product experience in a way that aligns with AMA learnings and Toastmaster International guidelines.

Each semester, I ensure students understand they are a brand ambassador for their school, work, favorite sports team, etc., WHILE marketing their own personal brand at all times. My icebreaker may be intimidating on day one, but it never fails, as students ‘Toastmaster’ their way to the front of the classroom to ‘Be the Brand’ through an introduction of themselves to new classmates.

Laughter, story-telling, leadership, owning your personal brand image, public speaking and thoughtful weekly online chapter article searches, assure me students walk away with not simply memorization of chapter information, but also the ability to conceptualize and translate into something memorable. It is critical to me, and I assure transparency to the students, that they learn what they need in our time together, not a box full of memorized terminology.

Candidly, there are times when textbook language doesn’t fit how a meeting in front of the Board of Directors or a C-suite executive will flow outside the classroom. Those individuals may not be trained in marketing lingo, so the student must understand the root of their classroom work before they are truly available to deploy learnings in an experiential approach.

I am a high energy, fast-paced instructor. I expect students to do the work, engage often, connect with fellow students, and in return, I give them concrete examples of both my personal successes and plenty of opportunities along the way where I learned through error. We laugh, we push one another, and they do not leave the course without a thorough understanding that we are ALL marketers, even without the title or the paid experience on our LinkedIn profile.

Someday perhaps, I will find a way to teach that concept to managers, students and peers universally and outside my classroom.

Be the Brand.

Mel

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